The Rise Of Contextual Dapps
The most successful upcoming web3 applications will be contextual in nature to create rich, engaging user experiences
One of the enjoyable aspects of my role involves engaging with various types of dapps and delving into emerging web3 use cases.
A significant overarching trend that we anticipate will propel widespread adoption is the emergence of "contextual dapps" - these are contemporary web3 applications designed with a similar look and feel to web2 applications.
Contextual Applications:
Contextual dapps transcend specific sectors and exhibit the following characteristics:
1. They actively seek to expand their Total Addressable Market (TAM), catering to both crypto-native and non-crypto-native users.
2. Consequently, they prioritize optimizing their onboarding processes, aiming for the highest conversion rates by incorporating multiple login methods.
3. They emphasize maintaining user context. This involves authenticating user wallets through the Sign In With Ethereum feature, which establishes user sessions, thereby enabling secure data storage, including user profiles, referral systems, user preferences, and more.
Instances of contextual dapps abound across various domains, such as Opensea, Goldfinch, Zed Run, and others.
Traditional Dapps:
In contrast, more conventional applications like Curve or Uniswap primarily target crypto natives and rely predominantly on on-chain transactions. Consequently, they do not place as much emphasis on onboarding processes or user preferences.
Engineered to Cater to Contextual Apps:
Our goal at 0xPass is enabling contextual dapps by providing robust infrastructure and tools. Our platform facilitates the integration of "Sign In With Ethereum," ensuring secure authentication and session management.
By equipping dapps with the means to create a seamless and secure user experience, we contribute to the broader goal of onboarding the next wave of users into the blockchain ecosystem.